Indovation versus Chinovation
Indovation on a mission; Chinovation still soul-searching
by Yann Cramer
I like to do some basic research before going to a conference as a participant – even as a speaker.
Prior to attending Marc Giget’s conference in Paris on the emerging Chinese and Indian models of innovation, I started my basic research by googling the words ‘indovation’ and ‘chinovation’ that I had front of mind. While both searches return the usual 10+ pages of links, I was struck by a big difference.
“The unique process by which innovations are developed in India to serve a large number of people affordably and sustainably in response to conditions of scarcity and diversity.”
Indeed, when Tata develops the Nano low-cost city car for the Indian market it gets right to the heart of the customer’s need, which is not about dashboard widgets or a turbo-charged engine, but about mobility. When a GE Healthcare team in India develops a compact electrocardiogram (ECG) device that is not only lighter (hence more mobile) than the existing machines but, crucially, ten times cheaper, they address the need for modern healthcare to reach millions in rural India, even if it comes at the expense of the latest degree of sophistication in imagery and other features.
By contrast, the Chinovation search yields very little apart from some connection to low-cost manufacturing channels. It is as if the concept of Chinovation is still in a process of soul searching (despite China innovating on a massive scale in proportion of its economy), while Indovation has found its mission statement.
I know this doesn’t sound like a very scientific assessment. But I’m glad I did this quick search: I’m even more eager to hear what Marc Giget has to say.
And you? Do you have a vision of what Chinovation is or could be about?
Yann Cramer is an innovation learner, practitioner, sharer, teacher. He’s lived in France, Belgium and the UK, he’s travelled six continents to create development opportunities with customers or suppliers, and run workshops on R&D and Marketing. He writes on www.innovToday.com and on twitter @innovToday.
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