The Clorox Approach to Open Innovation

The Clorox Approach to Open InnovationI have often argued that companies need to develop their own definition of open innovation and I was thus pleased to learn that Clorox agrees with this approach while watching a video presentation on their open innovation efforts (at the bottom of the post).

The slides in the presentation showed that Clorox views open innovation as:

More Capabilities and Expertise: Using others to deliver meaningful innovation

More Find: Developing external networks to exponentially increase the source of new ideas

Clorox wants to use open innovation to:

  1. Find ideas, technologies and products
  2. Outsource entire chunks of product development
  3. License / sell internal ideas and technologies to others

Hmm, I do not hear number two that often. Interesting…

Clorox says that for open innovation to work, need:

  • Strong internal and external networks
  • Clear choices in corporate strategy that direct the “find” activities
  • Capabilities, teams and processes to find more ideas
  • AND capabilities, teams and processes to enable what’s found to be used: combined with other inputs, quickly assessed and built into business opportunities

I like this approach. More in the video presentation:

Open Innovation and Crowdsourcing

Don’t miss an article (2,350+) – Subscribe to our RSS feed and join our Innovation Excellence group!


Stegan LindegaardStefan Lindegaard is a speaker, network facilitator and strategic advisor who focus on the topics of open innovation, intrapreneurship and how to identify and develop the people who drive innovation

Posted in

Stefan Lindegaard

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

The Roles of Risk and Luck in Innovation

By Jesse Nieminen | January 21, 2021

One of the most controversial, and perhaps even misunderstood topics in innovation are the roles of risk and luck for…

Read More

Diversifying the Corporate Boardroom

By Dan Blacharski | January 18, 2021

Diverse talent is abundant, but do you still need to know the secret handshake? A small group of tenured leaders,…

Read More

Leave a Comment