Picking the Right Social Media Channels

Picking the Right Social Media ChannelsThe volume of social media channels available to engage with is exhausting. And they keep coming.

As an individual or a business, there’s no way you can keep up with them all. And the good news is, you don’t have to.

Take a step back, and answer these two questions:

  1. Where are my customers?
  2. Where am I most comfortable?

The first question is, by far, the most important. If your customers aren’t on Twitter, for example, don’t worry about it. But if your customers are on Twitter, you’d better figure it out.

Your social media ROI will increase significantly if your social behavior mirrors those you’re trying to influence, engage and sell to.

But it’s also important to engage in channels you’re comfortable with, at least after an initial getting-to-know-each-other period. If the channel doesn’t feel like a good fit, if it’s not something you’ll commit to sticking with over the long term, if it’s not something you’ll be disciplined enough to engage on a regular basis, then think again before you get started, create noise, then abandon the channel (which would be worse than not starting in the first place).

Don’t over-think this second question. Answer the customer question first. Let that guide you, let it filter out those you no longer need to think about.

Of the rest, pick one or two that are the least intimidating. Or the most comfortable to you.

You don’t need to do everything right away. What’s important is to get started, get active, build momentum & community.

Start there.

Like Blogging Innovation on Facebook

Don’t miss an article (2,550+) – Subscribe to our RSS feed and join our Innovation Excellence group!

Matt HeinzMatt Heinz is principal at Heinz Marketing, a sales & marketing consulting firm helping businesses increase customers and revenue. Contact Matt at matt@heinzmarketing.com or visit www.heinzmarketing.com.

Matt Heinz




How Brexit Has Affected UK E-commerce Businesses

By Hubert Day | November 22, 2022

Photo by Zyro on Unsplash   The popularity of online shopping was already growing at an impressive rate – and…

Read More

Overcoming range anxiety: three tips for EV owners

By Hubert Day | October 27, 2022

Photo by Jenny Ueberberg on Unsplash   In the last few years, electric vehicles (EVs) have become more and more…

Read More

Leave a Comment