Interview – Keith Ferrazzi – Author "Who's Got Your Back"

May 1, 2011 / Braden Kelley /

I had the opportunity to interview Keith Ferrazzi, author of New York Times bestseller “Never Eat Alone” and the new book “Who’s Got Your Back.” In this video Keith briefly discusses his reasons for writing the new book and then the importance of relationships in innovation success.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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