Interview – Ric Merrifield – Author of "Rethink"

May 1, 2011 / Braden Kelley /

Braden Kelley of BloggingInnovation.com interviews Ric Merrifield, author of the new management book “Rethink”. Ric has written a book all about escaping the “how trap” and the importance of focusing on the what’s instead.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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