Interview – Ric Merrifield – Author of "Rethink"

May 1, 2011 / Braden Kelley /

Braden Kelley of BloggingInnovation.com interviews Ric Merrifield, author of the new management book “Rethink”. Ric has written a book all about escaping the “how trap” and the importance of focusing on the what’s instead.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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