Interview – Roger Martin – Author "The Design of Business"

May 1, 2011 / Braden Kelley /

I had the opportunity to interview Roger Martin, Dean of The Rotman School at the University of Toronto and author of “The Opposable Mind” and the new book “The Design of Business.” In this video Roger talks about the new book, the importance of the balance between analytical mastery and intuitive originality, country competitiveness, and the keys to design transformation.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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