Interview with Kevin Roberts – CEO Saatchi & Saatchi

May 1, 2011 / Braden Kelley /

I had the opportunity to interview Kevin Roberts, CEO of Saatchi & Saatchi about the future of the customer-mobile relationship, and the Do One Thing (DOT) campaign, and examples of good campaigns integrating social media and advertising effectively.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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