Interview with Kevin Roberts – CEO Saatchi & Saatchi

May 1, 2011 / Braden Kelley /

I had the opportunity to interview Kevin Roberts, CEO of Saatchi & Saatchi about the future of the customer-mobile relationship, and the Do One Thing (DOT) campaign, and examples of good campaigns integrating social media and advertising effectively.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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