Great Example of Show versus Tell Marketing
Let’s say you’re at a trade show. You sell balloons. More specifically, you sell things made out of balloons.
You could bring brochures with descriptions of how you work. You could bring pictures, too.
Better yet, bring a binder of pictures, organized by event. Show pictures from weddings, kids parties, corporate events. Let people customize the examples of what they see based on what they might need.
Better yet, bring examples of your balloon creations for people to see and touch.
Better yet, have your booth staff wear balloon dresses complete with balloon pigtail holders.
You think people stopped by this booth? How do you bring what you do to life in a similar way?
Matt Heinz is principal at Heinz Marketing, a sales & marketing consulting firm helping businesses increase customers and revenue. Contact Matt at firstname.lastname@example.org or visit www.heinzmarketing.com.
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