Improving Our Economy One Company at a Time
I think we can turn around the United States economy, one company at a time. Here’s how:
To start, we must make a couple commitments to ourselves:
- We will do what it takes to manufacture products in the United States because it’s right for the country.
- We will be more profitable because of it.
Next, we will set up a meeting with our engineering community, and we will tell them about the two commitments. (We will wear earplugs because the cheering will be overwhelming.) Then, we will throw down the gauntlet; we will tell them that, going forward, it’s no longer acceptable to design products as before, that going forward the mantra is: half the cost, half the parts, half the time. Then we will describe the plan.
On the next new product we will define cost, part count, and assembly time goals 50% less that the existing product; we will train the team on DFMA; we will tear apart the existing product and use the toolset; we will learn where the cost is (so we can design it out); we will learn where the parts are (so we can design them out); we will learn where the assembly time is (so we can design it out).
On the next new product we will front load the engineering work; we will spend the needed time to do the up-front thinking; we will analyze; we will examine; we will weigh options; we will understand our designs. This time we will not just talk about the right work, this time we will do it.
On the next new product we will use our design reviews to hold ourselves accountable to the 50% reductions, to the investment in DFMA tools, to the training plan, to the front-loaded engineering work, to our commitment to our profitability and our country.
On the next new product we will celebrate the success of improved product functionality, improved product robustness, a tighter, more predictable supply chain, increased sales, increased profits, and increased United States manufacturing jobs.
On the next new product we will do what it takes to manufacture products in the United States because it’s the right thing for the country, and we will be more profitable because of it.
Dr. Mike Shipulski (certfied TRIZ practioner) brings together the best of TRIZ, Axiomatic Design, Design for Manufacturing and Assembly (2006 DFMA Contributor of the Year), and lean to develop new products and technologies. His blog can be found at Shipulski On Design.
NEVER MISS ANOTHER NEWSLETTER!
A month ago I had the opportunity to sit down with Mauro Porcini, SVP & Chief Design Officer at PepsiCo,…Read More
Do you know what matters most to your customers? If you aren’t living and breathing the problems your customers face…Read More