14 Ways to Describe 3 Levels of Innovation
From continuous improvement, through the development of next generation, to the creation of a new family, there are typically three different levels of innovation, that can be described in many ways depending on what aspect of innovation you want to emphasize. Here are 14 ways.
Please add to the list!
| Description | Level 1 | Level 2 | Level 3 |
| By degree of change | Marginal | Incremental | Radical |
| By scale of newness | New version | New product | New category |
| By business objective | Defend | Grow | Transform |
| By McKinsey | Horizon 1 | Horizon 2 | Horizon 3 |
| By impact on capabilities | Sustain | Stretch | Disrupt |
| By medieval metaphor | Shield | Sword | Spear |
| By nature of uncertainty | Distribution curve | Fail or succeed probability | Unknown unknown |
| By most critical question | How (is it better?) | What (is the new proposition?) | Where (might we find new territories?) |
| By most critical success factor | Execution | Design | Exploration |
| By business case | Pay-back time | NPV (Net Present Value) | Story |
| By ancient Olympics | Stronger | Faster | Higher |
| By Nintendo | any new version | DS | Wii |
| By Apple | MacBook | iPad | iPod/iTunes |
| by car engine | any new combustion engine | Hybrid | Electric |
What other ways can you add to the list?
Don’t miss an article (2,800+) – Subscribe to our RSS feed and join our Innovation Excellence group!
Yann Cramer is an innovation learner, practitioner, sharer, teacher. He’s lived in France, Belgium and the UK, he’s travelled six continents to create development opportunities with customers or suppliers, and run workshops on R&D and Marketing. He writes on www.innovToday.com and on twitter @innovToday.
NEVER MISS ANOTHER NEWSLETTER!
LATEST BLOGS
Four ways you can ensure employees take accountability for their work
One of the most important driving factors for any successful business is a high-performing team. Having people working for you…
Read More
What is digital upskilling and why is it important?
Photo by Annie Spratt on Unsplash In a world of business that never stands…
Read MoreNo Comments
Leave a Comment
Innovate on paper
Innovate on real life
Transform real life