Interview – Alec Bernstein – DesignworksUSA

August 4, 2011 / Braden Kelley /

I had the opportunity to interview Alec Bernstein, Senior Director, Strategy, Research, and Strategic Partnering for DesignworksUSA, at the Front End of Innovation USA 2011 conference in Boston, MA. In this video Alec talks about the role of design in innovation, visualizing the abstract, helping people imagine features that don’t exist and more. Right in the sweet spot of some of the necessary components of value translation in my value-centered innovation model.

Interview – Alec Bernstein – BMW Designworks from Braden Kelley on Vimeo.

Posted in

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

NEVER MISS ANOTHER NEWSLETTER!

Search

Categories

Tags

Apple Business Models change collaboration Creativity Crowdsourcing culture Customers Design Design Thinking digital Disruptive Innovation education Entrepreneurship failure future Google growth ideas Innovation Innovation Management Innovation Mindset innovative thinking ipad kindle Leadership Management marketing michael graber mobile Most Popular Nook Open Innovation organization Process research Social Media Southern Growth Studio startups Strategy success tablets technology Top 20 Trends

LATEST BLOGS

Carbon neutrality: what is it, how to achieve it and why you should care

By Hubert Day | June 22, 2022

When sustainability is on the agenda, you’re likely to hear many terms mentioned that you may or may not be…

Read More

Leave a Comment