Interview – Alec Bernstein – DesignworksUSA
I had the opportunity to interview Alec Bernstein, Senior Director, Strategy, Research, and Strategic Partnering for DesignworksUSA, at the Front End of Innovation USA 2011 conference in Boston, MA. In this video Alec talks about the role of design in innovation, visualizing the abstract, helping people imagine features that don’t exist and more. Right in the sweet spot of some of the necessary components of value translation in my value-centered innovation model.
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Photo by Jenny Ueberberg on Unsplash In the last few years, electric vehicles (EVs) have become more and more…Read More