Interview – Alec Bernstein – DesignworksUSA

I had the opportunity to interview Alec Bernstein, Senior Director, Strategy, Research, and Strategic Partnering for DesignworksUSA, at the Front End of Innovation USA 2011 conference in Boston, MA. In this video Alec talks about the role of design in innovation, visualizing the abstract, helping people imagine features that don’t exist and more. Right in the sweet spot of some of the necessary components of value translation in my value-centered innovation model.

Interview – Alec Bernstein – BMW Designworks from Braden Kelley on Vimeo.

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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