5 Creativity Lessons from Facebook's Soleio Cuervo

5 Creativity Lessons from Facebook's Soleio CuervoThe Wall Street Journal ran a profile this past weekend on Soleio Cuervo, a product designer and member of the team that created the Facebook “Like” button. Since I always appreciate a profile that looks behind the scenes at how someone who creates does the creating, I recommend you check the article out if you haven’t seen it already.

In the meantime, here are 5 creativity lessons from Soleio Cuervo and his Facebook experience that stood out in the Wall Street Journal article:

  1. Before you start creating, push yourself to look for intriguing analogous situations to what you’re working on. Learn from how others address comparable situations to yours.
  2. Plan in a different creative medium than you’ll ultimately implement in. Draw the document you’re creating. Write prose about the design you’ll be doing.
  3. Test what you’re working on with real-life situations/data/elements, etc. Real users don’t use things in clean elegant ways; they beat on them and use them incorrectly. Your testing should do the same.
  4. When creating, you have to look closely at what you’re doing, but also step far away from it to see what things look like at a distance. You’ll see very different patterns and specifics.
  5. Just because you spent a lot of time on something doesn’t mean you shouldn’t be willing to walk away from it if it’s not right. You’ll spend more time fixing it or disaffecting others by keeping what’s clearly not on target.

Interestingly, Cuervo says that he invests 80% of his work into planning what to design. How much time do you spend planning what you’re going to do?


Join the global innovation community

Don’t miss an article (3,000+) – Subscribe to our RSS feed and join our Innovation Excellence group!


Mike BrownMike Brown is an award-winning innovator in strategy, communications, and experience marketing. He authors the BrainzoomingTM blog, and serves as the company’s chief Catalyst. He wrote the ebook “Taking the NO Out of InNOvation” and is a frequent keynote presenter.

Mike Brown

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

Diversifying the Corporate Boardroom

By Dan Blacharski | January 18, 2021

Diverse talent is abundant, but do you still need to know the secret handshake? A small group of tenured leaders,…

Read More

Tales from the Road: Navigating the Complicated World of Consulting

By Shawn Nason | January 14, 2021

MOFI’s experience SWAT team is always looking for its next challenge and never shies away from even the biggest, hairiest…

Read More

No Comments

  1. Julie Anixter on August 21, 2011 at 1:54 pm

    Mike — really like this post. Thank you. Julie

Leave a Comment