Innovation – When Remakes Attack

Innovation - When Remakes AttackI was in a Chinese buffet last week, and found myself humming along with the oriental muzak. In fact, I couldn’t stop. Why was I humming along to music I’ve never heard before?

It turns out I had heard these songs before, as they were Chinese takes on American melodies. They covered the likes of Celine Dion, Whitney Houston and Michael Jackson, with traditional Chinese musical stylings. (Or at least what I imagine to be a traditional Chinese “style”.)

***

Why are musical remakes so well received? Because they’re a perfect blend of familiar and unfamiliar. A new take on an old story.

Up-and-coming musicians sometimes get their start by remaking an old classic. Sometimes it fails badly, but breathing life into a classic is can be a great way to get an artist noticed.

Recent savvy internet startups have been using this method successfully. Here are a few:

These startups are gaining lots of traction because they’ve taken over a tired, unusable and worn out online industry. Who hasn’t struggled with their bank’s website before or spent hours trying to find a unique domain name?

Consider using the “cover” approach on your next project. Take something that’s broken–but familiar–and fix it. There’s no shame in borrowing concepts if you’re going to make them better.

As the proverb goes, there’s nothing nothing new under the sun.

Photo by Coca-Cola Art Gallery.


Like Innovation Excellence on Facebook

Don’t miss an article (3,000+) – Subscribe to our RSS feed and join our Innovation Excellence group!


Glen StansberryGlen Stansberry writes at LifeDev, a blog that helps people make their ideas happen. You can follow him on Twitter here.

Posted in ,

Glen Stansberry

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

Diversifying the Corporate Boardroom

By Dan Blacharski | January 18, 2021

Diverse talent is abundant, but do you still need to know the secret handshake? A small group of tenured leaders,…

Read More

Tales from the Road: Navigating the Complicated World of Consulting

By Shawn Nason | January 14, 2021

MOFI’s experience SWAT team is always looking for its next challenge and never shies away from even the biggest, hairiest…

Read More

Leave a Comment