Freeing Creativity

Freeing CreativityNew research highlights that while many workplaces encourage creative thinking, organizational behavior often kills a creative idea before it gets a chance to fly.

Jack Goncalo, a member of the research team from University of Pennsylvania asked:

“How is it that people say they want creativity but in reality often reject it?”

Jack et al’s research paper found that creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable. These ideas are often dismissed in favor of the tried and trusted, and that even supporting objective evidence may not help break down barriers.

Jack says that the anti-creativity bias is so subtle that people are often unaware of it. This can interfere with their ability to recognize a creative idea, perhaps when they need it most. It also suggests that the field of creativity may need to shift its focus from identifying how to generate more ideas to how to help innovative institutions recognize and accept creativity.

This is really a gut thing. People often associated creative ideas with negative words like “poison”, “vomit” and “agony”. All of which says that it takes an adventurous spirit to free creativity. It can feel right without feeling safe. Want to change the game? Embrace discomfort. Now go make people sick.


Like Innovation Excellence on Facebook

Image credit: opensourceway

Don’t miss an article (3,200+) – Subscribe to our RSS feed and join our Innovation Excellence group!


Kevin RobertsKevin Roberts is the CEO worldwide of The Lovemarks Company, Saatchi & Saatchi. For more information on Kevin, please go to www.saatchikevin.com. To see this blog at its original source, please go to www.krconnect.blogspot.com.I

Kevin Roberts

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

Diversifying the Corporate Boardroom

By Dan Blacharski | January 18, 2021

Diverse talent is abundant, but do you still need to know the secret handshake? A small group of tenured leaders,…

Read More

Tales from the Road: Navigating the Complicated World of Consulting

By Shawn Nason | January 14, 2021

MOFI’s experience SWAT team is always looking for its next challenge and never shies away from even the biggest, hairiest…

Read More

No Comments

  1. Jody urquhart on September 19, 2011 at 12:25 am

    Creative ideas are uncomfortable and they take time to nurture. I often get distracted by the urgent ideas.

Leave a Comment