Travel at the Speed of Common Sense
Scientists are notorious for using sledgehammers to crack nuts, but an astrophysicist has solved a modern conundrum with brilliant simplicity. Stuck in a long queue while boarding a plane a few years back, Jason Steffen thought there must be a better way.
His idea was to start boarding alternate rows from the back of the plane, from the window seat in, rather than the usual block-by-block approach. A trial of The Steffen Method by the producers of an upcoming UK TV show found that it works: passengers boarded a mock 747, baggage in tow, in half the typical time.
Frequent flyers rejoice! After 60 years of convention â€“ the first commercial flight took off in 1962 â€“ Steffen has surprised with the obvious. Who will lead the way by taking on the new method? Air NZ? Emirates? As well as making peopleâ€™s lives better by taking some of the endless waiting out of air travel (check-in, security, boarding, getting off, customs, baggage claim) it could be a real edge in an industry where minutes matter everywhere.
But the real lesson for airline execs isnâ€™t that it takes a rocket scientist to add more value â€“ just a passenger who wants a better experience. Time to tap the customer for inspiration.
Image credit: Psyberartist
Kevin Roberts is the CEO worldwide of The Lovemarks Company, Saatchi & Saatchi. For more information on Kevin, please go to www.saatchikevin.com. To see this blog at its original source, please go to www.krconnect.blogspot.com.
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