Social Media's Future

 Social media's future? Why the prophets have got it all wrong.

Here we are. It’s early in 2012 and the tech prophets are hard at it, making their predictions for the coming year. Among their “more of the same, but faster, smaller, and cheaper” prognostications, it’s their forecasts for social networking that have particularly caught my eye.

There seem to be two schools of thought. Either social media will all lose that vitality and sizzle, become mainstream, and cool down – or it will heat up and continue to accelerate at an increasing rate.

My guess is it will do neither. It’s more likely that social networking will mutate into something new that encompasses the real and virtual worlds by exploiting mobile devices and location-based information.

Friends online will then have the opportunity to become friends in the flesh at the touch of a button and a short walk to a coffee shop.

Imagine. A contact on Facebook or Twitter et al chooses to reveal that he or she is just 450 metres from you. You may never have met before, but could you resist the temptation, and the prospect of a face-to-face meeting and where that might lead?

Human chemistry says the combination of the virtual and the real will be a winner. So, media, politicians, do-gooders, worriers, observers and commentators, it’s time for you to put your thinking caps on. It will be a miracle if you can work out and anticipate the good and the bad of this new coalescence, because we’re really looking at novel emergent behaviours here.

My forecast is that the good side will be far greater and more powerful than the dark side, with the positive opportunities far outweighing the negative risks. But some pundits will ignore the good and focus entirely on the bad, amid calls for controls and regulation.

What’s certain is that whatever the outcome it will eclipse social networking and location-based services alone.

And it doesn’t stop there. A slew of new apps will appear that allow ‘friends’ to share more and more information as they get physically closer together. Of course, this process will involve friends of friends who may also be in the vicinity.


Like Innovation Excellence on Facebook
Don’t miss an article (3,800+) – Subscribe to our RSS feed and join our Innovation Excellence group!

Peter CochranePeter Cochrane is an engineer, scientist, entrepreneur, futurist and consultant. His career in telecom, IT and academia spans 40 years including CTO and Head of Research at BT and the UK’s first Professor for the public Understanding of Science and Technology. Peter’s work can be found at

Peter Cochrane




Four ways you can ensure employees take accountability for their work

By Hubert Day | April 5, 2023

One of the most important driving factors for any successful business is a high-performing team. Having people working for you…

Read More

What is digital upskilling and why is it important?

By Hubert Day | February 15, 2023

            Photo by Annie Spratt on Unsplash In a world of business that never stands…

Read More

Leave a Comment