Top 20 Innovation and Marketing Articles – Feb 2012
At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our Innovation Excellence Weekly email. Did your favorite make the cut?
But enough delay, here are February’s twenty most popular innovation posts (each receiving 2,900 – 8,700 page views):
- Rise of the Social Business Architect – by Braden Kelley
- Make Ideas Happen – the role of innovation strategy – by Bradley (Woody) Bendle
- Innovative Leadership for Future Change – by Dr. Tony Bolden
- Learning Cultures and Innovation – by Bradley (Woody) Bendle
- https://www.disruptorleague.com/blog/2012/02/14/sustaining-an-employee-led-innovation-culture/ – by Matthew Reedy
- Managing Innovation is about Managing Change – by Braden Kelley
- Predictions for Social Product Innovation in 2012 – by Amy Kenly
- Unfreezing the Middle for Innovating – by Paul Hobcraft
- Cultivating the Innovation Ecosystem – Interview with Beth Comstock of GE
- Co-Creation and Open Innovation in New Product Development – VIDEO
- Top Ten Tips for Selling Your Idea to Executives – by Robert F Brands
- Making Innovation Sustainable – Part 1 of 4 – by Braden Kelley
- Innovators vs Adaptors – Hendrix vs Clapton – by Peter Cook
- Is Bill Belichick a Design Thinker? – by Chris Dolan
- Bring Crowdsourcing into Manufacturing – by Derek Singleton
- Four Factors Driving the Need for Innovation – by Jeffrey Phillips
- Is Brainstorming Pointless? – by Steve Faktor
- Breaking Away – A New Way to Look at Innovation – Interview with Jane Stevenson and Bilal Kaafarani
- Getting Better Ideas Faster – Presentation
- Innovation at World Economic Forum – Apple vs. Google – by Jatin Desai
BONUS – Here are four more strong articles published the last week of the month:
- Solving Business Problems – Whole Brain Style – by Chris Griffiths
- Think Out of Four Walls – by Braden Kelley
- An Innovation Roadmap – by Greg Satell
- The 7 Deadly Sins of Innovation – by Matthew E May
If you’re not familiar with Innovation Excellence, we publish 2-6 new articles every day built around innovation and marketing insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook feed or on Twitter or Linkedin too!
Editor’s Note: Innovation Excellence is open to contributions from any and all innovation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have a valuable innovation insight to share with everyone for the greater good. If you’d like to contribute, create an account.

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Braden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.
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