Are you the 10th person who innovates?

Are you the 10th person who innovates?“For every nine people who denounce innovation, only one will encourage it… For every nine people who do things the way they have always been done, only one will ever wonder if there is a better way. For every nine people who stand in line in front of a locked building, only one will ever come around and check the back door.”

“Our progress as a species rests squarely on the shoulders of that tenth person. The nine are satisfied with things they are told are valuable. Person 10 determines for himself what has value.”

– Za Rinpoche and Ashley Nebelsieck, in The Backdoor to Enlightenment

As I’ve said before, innovation is achieved when something becomes valuable to the customer, instead of merely useful. Are you standing in line with your competitors, or are you creating the real value that will help you achieve competitive separation?

Like Stoking Your Innovation Bonfire on Amazon

Don’t miss an article (4,000+) – Subscribe to our RSS feed and join our Innovation Excellence group!

Braden KelleyBraden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.

Posted in

Braden Kelley

Braden Kelley is a Director of Innovation and Human-Centered Problem-Solving at Oracle, a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.




Unexpected Foes – Weak Links in Innovation Roadmaps

By Dimis Michaelides | September 23, 2020

Imagine you are implementing a transformation program in your organization. You have it all spelt out with the fashionable jargon…

Read More

Innovation in China with Fabernovel

By Nicolas Bry | September 23, 2020

Katherine Wang is Project Director at Fabernovel in Shangai, China. I thought her presentation at the Fabernovel MultipLX #42 ‘Uncovering…

Read More

No Comments

  1. Latest Innovations on March 6, 2012 at 4:06 pm

    Great article!
    I definitely encourage innovation and always want to be a part of a great innovation.

  2. Ameer Alvarado on March 7, 2012 at 3:01 am

    This quote has inspired me from the day I came across it in an article one evening. From that point on I’ve taken steps to ensure my every ideal was looked at with an open-mind, an “outside the box” perception, so-to-speak. Since then, I’ve managed to separate from a 9 to 5 job, and imbed my efforts toward starting my own business. A business that makes a difference. I feel I may have never found this dream job if I would have feared what was outside a normal 9-5, woking for someone else. I took the leap and here I am, the owner of a business that supports charities throughout the state of Colorado. For all those who have stepped into the realm of endless opportunities, congratulations. For all those who seek the opportunities, take a step outside the box, and inspire to do what most think is impossible.

    Encourage it,
    Ameer Alvarado
    Founder/Owner person10 LLC

Leave a Comment