Frugal Innovation Research
From Yasser Ahmad Batti, a Management Research student at the Said Business School at Oxford, this presentation discusses frugal Innovation. It focuses on doing more with less, by looking at how entrepreneurs and innovators in emerging markets devise low cost strategies to tap or circumvent institutional complexities resource limitation. By developing and delivering products and services to low income users with little purchasing power, often at mass scale and arguably in a sustainable manner, innovation rapidly takes place.
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Photo by Jenny Ueberberg on Unsplash In the last few years, electric vehicles (EVs) have become more and more…Read More