What a Poor Man's Innovation Can Teach a Rich Country

On BigThink.com, Vijay Govindarajan, a Professor of International Business at the Tuck School, discusses the dynamics of innovation that starts in poor countries and is then brought to people in wealthy countries.

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  1. Kleber Celadon on March 30, 2012 at 2:13 pm

    Interesting clip on reverse innovation. I would like to read comments on possible changes in the capitalist logic which might lead consumers to innovate differently, that is, prioritizing environmental and social innovation instead of more traditional product innovation.

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