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Innovation Excellence Weekly

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Braden KelleyBraden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.

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The Importance of Packaging

By Braden Kelley | August 2, 2006

Let’s talk about packaging. Packaging can be thought about in many different ways, but if we think purely about the purpose of packaging first, we find the purpose is to: contain the product, communicate product information, …

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Why the World Cup is a Big Deal

By Braden Kelley | June 30, 2006

After living overseas in Germany and England and now coming back to the United States, I have a completely different perspective on Football (or Soccer as we call it in the United States). With the World Cup in full swing, I thought I would tackle the subject of Football and why it is the most popular sport in the world.

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