Black Sabbath – The Innovative Power of Music
There are very few things in business and life that have such awesome power that they cause the Catholic Church to attempt to ban them. Music is one exception. Read on after taking a look at the awesome musical power that is Black Sabbath:
Black Sabbath came not from leafy suburbs of South East England, nor did they study classical music at Oxford or Cambridge. They crawled out from the gutters of the industrial heartland of Birmingham, with three degrees in classic rock. Their music reflected a much harsher upbringing. Pioneers of the music genre called heavy metal, their music conjured up images of grime, paranoia and … devil worship, according to some. Let me explain.
Sabbath’s title song from their first album ‘Black Sabbath’ contains a musical riff that uses the musical tritone, or the so-called ‘devil’s interval’ – the sixth note of the musical scale. Unlike the major scale (do re me fa so la ti do for the non musical readers) the tritone was considered so powerful that the Catholic Church attempted to ban composers from using the note in the 16th Century. Remember that music was largely an act of patronage at this time, the monarch and the Church were much more connected, society was much more superstitious and the enlightenment had not happened. Put simply, physics had not happened. Had the Catholic Church followed the work of Maxwell, Hertz, Faraday et al some 300 years later they would have realised that you cannot ‘ban’ electromagnetic radiation!
So how did Sabbath get the “Riff” and was there a devilish intervention at work? Guitarist Tony Iommi had an accident in which he lost the tips of two fingers on his right hand and he almost gave up playing the guitar. He capped the missing digits with thimbles made from plastic and covered in leather. He had to use lighter strings and detune them so he could grip them easily with the capped fingers. This combination gave a dark and foreboding sound and Iommi came up with the riff after a comment from Butler as he watched people queue to watch a Boris Karloff film. He said it was “strange people would pay money to be scared” The rest as they say is history with Osborne and Butler adding powerful lyrics. The innovation lesson here is in not using the usual sequence of notes which bedevil’s popular music, combined with a unique sound. Quite simply, doing something different to come up with a different result.
Black Sabbath’s ‘riff’, when written down in musical notation, sort of makes up the number 666, hence the notion that it would summon up the devil. That’s why you won’t hear Kylie Minogue or Katy Perry using the tritone … Whilst popular rumour suggested that Sabbath conducted live sacrifices and so on, they were more into drinking in British pubs than drinking blood! Ah well, that’s music marketing for you. Here’s a little video I made in my basement studio at The Academy of Rock, that proves for the first time that the devil’s interval is harmless:
Special thanks to Tom Hughes for his assistance in writing this blog – Tom is a leadership trainer, enthusiasm generator and general music fanatic – Find him on Twitter @Thomas2BHughes
image credit: thelineofbestfit.com
Peter Cook is Rock’n’Roll Innovation Editor at Innovation Excellence. He leads Human Dynamics and The Academy or Rock, and provides Keynote speaking, Organisation Development and Business Coaching. www.humdyn.co.uk and www.academy-of-rock.co.uk. You can follow him on twitter @Academyofrock