17% of Social Conversation on Airlines is Negative

August 7, 2012 / Innovation Excellence /

So what are people talking about Airline Brands? Complaining or sharing experiences? Simplify360 research team can taken a deep dive into social buzz around Airline Industry to find out?

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  1. Roy Luebke on August 8, 2012 at 11:31 am

    There is some interesting visualization of data here, but these results can’t be construed as representative of the airline industry or generalize the satisfaction of airline consumers. I would love to see this done on USAIR, I suspect the dissatisfaction level would be very high based on media reports. It also depends on the time of the year I suspect, i.e. travel around peak travel/holidays.

    Past evidence shows that if a person is happy with a service or product they may tell one or two people. If they are unhappy they will tell many more than that.

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