The End of TV as We Know It

September 3, 2012 / Innovation Excellence /

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.

Throughout history, we have told stories. Stories are what connect us across geographies, cultures and experiences; stories demonstrate that we share the same hope, dreams, fears, challenges and desires. Today’s complex, digtally connected consumer universe makes brand storytelling more challenging, but also creates opportunities for brands to tell their stories in new ways.

Posted in

Innovation Excellence

NEVER MISS ANOTHER NEWSLETTER!

Search

Categories

Tags

Apple Business Models change collaboration Creativity Crowdsourcing culture Customers Design Design Thinking digital Disruptive Innovation education Entrepreneurship failure future Google growth ideas Innovation Innovation Management Innovation Mindset innovative thinking internet ipad kindle Leadership Management marketing michael graber mobile Most Popular Nook Open Innovation Process research Social Media Southern Growth Studio startups Strategy success tablets technology Top 20 Trends

LATEST BLOGS

Four ways you can ensure employees take accountability for their work

By Hubert Day | April 5, 2023

One of the most important driving factors for any successful business is a high-performing team. Having people working for you…

Read More

What is digital upskilling and why is it important?

By Hubert Day | February 15, 2023

            Photo by Annie Spratt on Unsplash In a world of business that never stands…

Read More

Leave a Comment