The End of TV as We Know It
Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.
Throughout history, we have told stories. Stories are what connect us across geographies, cultures and experiences; stories demonstrate that we share the same hope, dreams, fears, challenges and desires. Today’s complex, digtally connected consumer universe makes brand storytelling more challenging, but also creates opportunities for brands to tell their stories in new ways.
NEVER MISS ANOTHER NEWSLETTER!
LATEST BLOGS
Carbon neutrality: what is it, how to achieve it and why you should care
When sustainability is on the agenda, you’re likely to hear many terms mentioned that you may or may not be…
Read MoreIs remote working more eco-friendly than commuting?
Photo by NordWood Themes on Unsplash Working remotely became a part of everyday life for many people all over the…
Read More