A Guide to Open Innovation and Crowdsourcing
I’d like to call your attention to a very interesting book on Crowdsourcing and Open Innovation, called – not coincidentally:
A Guide to Open Innovation and Crowdsourcing
This inexpensive but valuable book is published by Kogan Page and is edited by Innovation Excellence contributor Paul Sloane with writings from several other Innovation Excellence contributing authors.
As a special value added service to the Innovation Excellence readers, I’d like to offer you my chapter from A Guide to Open Innovation and Crowdsourcing as a free sample chapter. Just click the following link to download this free sample chapter:
Chapter 4 – The Importance of a Holistic and Strategic Approach to Open Innovation
I hope you enjoy the free sample chapter and that you purchase a copy of the book or download a copy for your Kindle, Nook, or other e-reader.
The book features contributions from a veritable who’s who in the open innovation and crowdsourcing space, including a foreword from Henry Chesbrough and chapters from yours truly and:
- Stephen Shapiro, Jeffrey Phillips, and Stefan Lindegaard
- Renee Hopkins, Julian Keith Loren, and Todd Boone
- Steven Goers PhD, Matthew Heim, and Hutch Carpenter
- David Simoes-Brown and Roland Harwood
- Jan Bosch and Petra M Bosch-Sijtsema
- Klaus-Peter Speidel, Denys Resnick, and Andrew Gaule
- Kevin McFarthing, Clinton Bonner, and Frank Piller
- Gail Martino and John Bartolone
- Christopher J Ryu, Andrea Meyer and Dana Meyer
- Albert Meige and Boris Golden
- Pekka Pohjakalio and Pia Erkinheimo
- Cathryn Hrudicka, Gwen Ishmael, and Boris Pluskowski
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Braden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds B2B pull marketing strategies that drive increased revenue, visibility and inbound sales leads. He is currently advising an early-stage fashion startup making jewelry for your hair and is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. He tweets from @innovate.
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Braden,
Good point about executing on innovative opportunities being social. No doubt. But I’m puzzled why you would say that open innovation initiatives should be run from marketing. As one of the earliest “open innovation” guys, I agree that making it solely an R&D activity would be wrong. And I agree that leaving out marketing is a fail, too. But the group I find most useful here is Product Development, and they don’t appear in your list. Thoughts?
Just simply rolled product development into marketing for simplicity.
Braden