The Evolution of Digital Advertising – infographic
Over the past decade, display advertising has evolved from being static display ads to engaging formats across multiple platforms with numerous features from dynamic messaging to to interactive video. Take a look back at how the industry has evolved and what digital advertising means today.
Our Tech/Media Innovation Journey…”What a Long Strange Trip It’s Been”:
image credit: rebootpartners.com
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A serial CEO and innovation speaker, Dean DeBiase is the Chairman and CEO of entertainment.com, co-founder of boardroominnovation.com and Innovation Excellence, and a co-author of The Big Moo.
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…and that’s not even counting advertising embedded within video game content, either statically or dynamically-retrieved (circa 2007-ish), or the modern trend of advertising as a form of currency: the vast majority of “free” mobile apps operate on the premise of a user paying with their attention to advertising within the app rather than with money up front.