Actually, People Love Change

Actually, People Love Change“People resist change.” I heard this about 10 times at a workshop recently where I gave a keynote. After about the fifth time, it got me thinking. When I went up to give my talk, I asked people to raise their hands in response to these questions:

  • Who has moved away from the town or city that you were born in? (almost everyone) Who has moved to a different country? (about half)
  • Who has gotten married? (almost everyone)
  • Who is a parent? (more than 3/4)
  • Who has moved into a job that is different from the first one you took after you finished higher education? (everyone except the handful of PhD students who have just finished their higher education).
  • Who didn’t raise their hand at least once? (no one)
  • So, why do we say that people hate change?

It turns out that people don’t hate change at all. In many cases we actively seek out change. We move to a new city or country, we get married, we have children, we take a new job. These aren’t just changes – these are massive changes. And we often seek them out.

People don’t resist change. At least, they don’t when they expect the change to make their lives better.

Actually, People love change

The kind of change that people resist is the kind that makes them worse off. Like letting 10% of your staff go, and expecting the rest to do the same amount of work with far fewer people and resources. That’s not good change, nor is it inspiring.

Sometimes in a crisis you do have to make that kind of change – it’s the only way for your organisation to survive.

But most of the time, people will embrace change – they just need to see what’s in it for them.

If you’re trying to change things, here are some tips:

  • Solve a real problem. If you meet a genuine need, you don’t often find resistance to change. Well, you will, from the competitors who lose out, but that’s different. This is another kind of change that people love. When the polio vaccine was developed, people lined up to get it – even though getting a shot is no fun at all. It solved a real need.
  • Turn up the purpose. Inside an organisation, change is often resisted because it is not clear how the new way of doing things will make things better. This is especially likely to happen when the organisation does not have a shared purpose

Here is Nilofer Merchant on the importance of vision:

“I see executives regularly saying that they want to “transform the business” or “win the market”, but they can’t point out an end destination. And when I ask, I usually get that, “just leave me alone” look. But here’s the deal. “Transform the business” could mean just about anything, especially to the people who weren’t in the core room where the discussion and debate happened. It leaves too much interpretation up for grabs. It is fuzzy. And fuzzy doesn’t help. Fuzzy means no one can help you do it fully because they need to keep checking in. Fuzzy doesn’t turn on the spark of creativity to generate ideas on how I can help you. Fuzzy creates a dependence, rather than allowing interdependence and action by everyone.”

Her solution? Articulate a clear vision.

  • Connect. You can’t meet genuine needs if you don’t understand the people that will be affected by the change. Your best strategy is to connect with them, and build that understanding.

But if you’re finding that people are resisting the change that you’re proposing, that’s a very strong sign that you don’t understand what they need, and you haven’t articulated a clear vision of the future.

I’m not trying to oversimplify this. Innovation is hard – if it weren’t, everyone would do it. Change is hard – if it weren’t everyone would adapt easily.

Deep in their hearts, people love change. That’s why we actively seek it out when we want to make our lives better. If people are resisting your change, you’re not meeting their needs.

You should change that – it will make your life better.

image credit: name is change image from bigstock

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Tim KastelleTim Kastelle is a Lecturer in Innovation Management in the University of Queensland Business School. He blogs about innovation at the Innovation Leadership Network.

Tim Kastelle




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  1. Jerry E Durant on November 23, 2012 at 8:30 am

    Is it change that they want or is it the natural “fight or flight” kicking in? Change may be wanted even commanded but often without appropriate consideration for the ramifications. So before you want to change, transform or whatever lingo seems to fit the circumstance make sure you do everything you can to reach a point of stability first.

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