The Yolks on You
Too often we all run around trying to pluck a gamechanging idea out of thin air that nobody has ever seen, solving a problem that has never been solved, when really if the truth be told, there are still lots of existing problems with lots of solutions that are still waiting for a simple, elegant solution.
Is Quirky’s new Pluck one of those simple, elegant solutions that you wish you had thought of? Are there other products that do this job better. Are you jealous of the margins they are likely to earn on such a simple product (assuming people are willing to pay the $12.99 asking price)?
Well, whatever you think, the Pluck is a great example of how innovation can come from the simple just as much as it can come from the complex, because innovation after all is about transforming the useful seeds of invention into solutions valued above every existing alternative – and then making the result widely adopted.
So, are you overcomplicating things in your search for innovation?
Moral of the story – Don’t be afraid to break a few eggs in your quest for innovation.
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Braden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds B2B pull marketing strategies that drive increased revenue, visibility and inbound sales leads. He is currently advising an early-stage fashion startup making jewelry for your hair and is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. He tweets from @innovate.
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There are numerous videos on YouTube showing how you can accomplish this same task using a throwaway thin plastic water bottle. I’m sure 12.99 is a tiny amount to pay to have something more elegant do separate your eggs, but it probably isn’t any more efficient, and it does provide one good use for these otherwise petroleum intensive, litter-heavy bottles.