Reducing the Gap of Poor Innovation Leadership – Executive Work Mat

Reducing the Gap of Poor Innovation Leadership - Executive Work Mat When you begin to think through something that might change the present dynamics within innovation and its management and you feel you have the emerging answer , by recognizing one really critical gap that needs filling, it becomes exciting. It becomes hugely exciting actually, in researching it, in debating it and eventually in constructing a potential framework that does bring this work together into a realization.

Jeffrey Phillips and I recently launched the Innovation Executive Work Mat and  we see it being valued. I’d like to offer its overarching proposition here.

For Jeffrey Phillips and me, we believe we are offering something that makes sense through our framework, which we call the Executive Innovation Work Mat. In our White Paper that outlines this, we want to deliver the message into the boardrooms of as many business organizations as we can which can simply be summed up as “we believe we have a framework that will help the leadership of organizations to identify with, understand their role in this and so advance the contribution of innovation.”

Let me lay out the overarching proposition for this.

We believe there is an essential gap within the way we set about innovation today. There is a need for a well-articulated and well-communicated innovation strategy that can be delivered in an organizing framework that we have called the Executive Innovation Work Mat.

Reducing the Gap of Poor Innovation Leadership - Executive Work Mat

The work mats aim is to engage the top of our organizations to lay out the conditions and result impact they expected from innovation.

This framework provides the guidance through its seven innovation domains that combine to move towards an explicit innovation strategy, that is looking to align far more to the organizations growth goals and strategic intent than most organizations deem to achieve today.

In obtaining the right innovation engagement at the top of our organizations, well communicated, we reduce distance and bridge many current disconnects surrounding innovation.

The end result is we gain identification and we believe improve organizational responsiveness through this involvement. It can deliver the essential alignment that innovation requires to support an organizations strategy and goals.

The framework provides both formal and informal mechanisms, it combine the intrinsic with the extrinsic, so as to make up a more effective way for decision-making and creating innovation to take place. This combination effect provides the necessary support to the efforts involved in discovering, exploring and executing innovation and a significant contributor to the strategic and tactical linkage needed within the organization.

In summary let me articulate the potential this work mat can offer:

Key implications

Innovation is not an isolated event; it is not made up of islands of knowledge. Innovation requires a “pulling together” and needs this overarching organizing framework, that provides the deep, enduring commitment to its constituent parts from the top of organizations in the support and the understanding required to make this happen. The framework provides the innovation leadership, it lays out the “conditions”  for innovation through the work mat methodology.

The leadership  have the underlying responsibility to establish it, leverage it and effectively work it fully through, using this framework as the mechanism for sustaining the innovation focus in a well-structured way. This gains a real organizational value as it provides the top-level understanding of the seven essential domains needed to support innovation that covers the structure, design and process, governance, motivation and metrics and the conditions to strengthen the climate and environment to bring this to life.

Points of emphasis

This framework provides a uniforming and growing cohesion required for innovation to be focused, it seeks greater alignment in activities and engagement around innovation; it actively works at reducing barriers and many of today’s uncertainties through its constant engagement, communication and dialogues prompted by its construct.

The framework becomes the document of the leaderships commitment and engagement, it raises innovations visibility in a structured thoughtful way, it seeks to encourage and draw in the organization for them to gather around.

Eventually we can see this framework becoming a sort of innovation mechanism for the “collecting house in meaningful exchange on innovation” where the essential strategic activities are captured and where the actions can be recognized, measured and valued. It triggers engagement and provides the motivations to delve even deeper into generating greater innovation outcomes as the end result around its framing ability.

The essential Common Language

Eventually it forms a significant part of the required innovation ecosystem. A place where a common language forms, a clear explicit place where context connects with the work going on and the value of this is how the people involved in innovation work, connect and engage.

A dream, no, it can be a reality. We need to provide increasing clarity and purpose to each persons daily work, to their innovation activities, so all draw meaning and value from the connections across the framework, they recognize the boundaries and push beyond in confidence, not fear. They need the appropriate “signal” and guidance from the top to gain encouragement to push the boundaries of potential but set within this overarching frame.

Risk is identified through dialogue and governance on what any actions mean and the understanding of these for any impact, negative or positive, on our innovation ecology can be evaluated. This pushes innovation beyond the normal incremental approach often found today, as leaders become more aware and can “frame” issues and understand opportunities better through their strategic lens.

Achievement Goals

The leader’s role is to provide guidance, strategic and sometimes tactical guidance, as well as to offer inspiration and clarity of purpose. They need to “draw out” the essence of an organization’s desire to innovation. By both articulating and nurturing innovation through this framework then innovation is driven and directed, then surely we are headed in the right direction.

An organizational framework for innovation draws people in, it achieves connection and engagement. If innovation can “resonate” throughout the organization it gains the “required attention”. It becomes embedded as the “force” essential for growth and over time part of our “natural”  daily occurrence .

Motivation to innovate

We need to cultivate innovation. It is the primary source of new wealth creation, of sustaining a healthy future, of securing that future. Each of us needs to personally understand how innovation happens, what are the ‘multiple’ connecting points, all the intersections and cross-over points needed to make it work, and work well repeatedly. Innovation cannot be delegated, it needs to be mastered, it needs to be shared. We all need to become “innovating conscious”. Everyone needs to “get it” not just a few selected people today.

Shared understanding and consistent follow up

What the executive team does, in what it communicates in its actions and behaviors, in its participation and its resource funding of innovation, becomes vital. Innovation runs counter to many of the existing (accepted) processes and faces stronger “head winds” and resistance because it challenges many of the existing practices and processes honed and established over many years. It needs executive leadership to manage these tensions and dynamics. To show innovation leadership.

This framework becomes the “glue” that connects across the seven domains essential to innovation and re-enforce a consistent need to challenge, overcome yet equally maintain performance.

Changing Behaviors

People make or break innovation. Innovation is an inherent social activity that needs relationships, networks, structures and supporting systems. People need to belong, belong in an environment that nurtures and encourages innovation, in a community that balances risk and learning, a place to generate and execute. A place to experiment and learn.

From the top to the bottom of the organization requires active engagement, growing identification and understanding and knowing that the skills, exposure to competencies and building capabilities is an on-going process that feeds off a climate of trust, mutual respect and ever evolving partnerships to achieve the work that is needed can be done.

Real Value Points

For engagement in the Executive Innovation Framework, the work invested in this work mat exercise offers as benefits

  1. The framework can create cohesion and consistency of innovation purpose that will reduce many existing barriers and uncertainties around innovation
  2. As the leadership does become engaged this will demonstrate a significant commitment and promise that will certainly increases the visibility of innovation, lowers risks, encourages more involvement and generation of better ideas.
  3. The framework itself will generate work flows that link, become more dynamic to explore and promote the innovation skills, capabilities and competencies needed. They become more cohesive, coordinated and focused. It seeks to reduce tension and increase the dynamics within innovation.
  4. As the framework connects, in its understanding and as its impact grows, we certainly believe, confidence builds. Both formal and informal areas are addressed in parallel, growing all-round identification and alignment.
  5. You begin to align compensation and incentives into your abilities to generate the innovation activities that provide the impact the organization is looking for.

While CEOs or other senior leaders responsible for innovation they don’t need to dominate innovation activities but they do need to fill this critical role to ensure:

  • linking of innovation activities to corporate strategies,
  • communicating the importance of innovation consistently and demonstrating their personal engagement,
  • aligning the corporate culture and compensation programs to innovation goals and activities
  • creating innovation governance frameworks and provide the environment to allow innovation to function and thrive.

The essential role that leadership plays in innovation

While few executives will conceive the ideas that become best-selling products and services, executives must orchestrate and lead the rest of the organization, in building a culture that embraces innovation and provide the leadership and guidance innovation demands.

Leadership is certainly seeking more innovation in their business models, more distinctiveness in their innovation offerings, a wish to explore different options. To meet this, they need to become more involved in all aspects of innovation to achieve this innovation improvement and reduce uncertainties that lies often within their own minds. I would suggest it is through this framework that it becomes the focal point and offers the mechanism to provide these necessary conditions and can set the “pulse”that enables the innovation juices to flow.

The competitive pace today and for a sustaining future requires innovation engagement from the top. Executives who understand their role in shaping innovation frameworks and activities, and, more importantly, increasing opportunities and engagement for the entire organization, that can be “driven” through this framework, will deliver better and more sustained innovation outcomes by its engagement effect.

We need to reduce this present gap of poor innovation leadership; we believe the Executive innovation work Mat approach can definitely help towards this goal, it has real value to investigate, construct and implement as an overarching framework for innovation alignment within organizations.


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Paul HobcraftPaul Hobcraft runs Agility Innovation, an advisory business that stimulates sound innovation practice, researches topics that relate to innovation for the future, as well as aligning innovation to organizations core capabilities.

Paul Hobcraft

Paul Hobcraft is recognized for his consistency to champion and informs on innovation. He focuses on building innovation capacity, competencies, and capabilities and promotes innovation in informative, creative and knowledgeable ways, piecing together the broader understanding of innovation. Paul continually constructs a series of novel and relevant frameworks to help advance this innovation understanding and writes mainly through his posting site of where he regularly publishes his thinking and research based on solutions that underpin his advisory, coaching and consulting work at




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