Mr. Green Jeans

Blue jeans have become a fashion staple all around the world, but the manufacture of denim has also given the world a big environmental hit. Help may be on the way because there’s now a new generation of dyes that eliminate huge amounts of waste and energy… and a surprising amount of water!

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  1. Jim Parks on April 3, 2013 at 12:38 pm

    As the producer of Today’s Green Minute, I’d like to express my thanks to the editors of Innovation Excellence for including this episode from our series on their site. We work very to create the most informative and engaging videos possible as we “tell stories of green innovation”…and we look forward to a long relationship with IE.
    – Jim Parks

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