What’s the Next Big Thing after Open Innovation?

What’s the Next Big Thing after Open Innovation?Yes, I am very early here. The paradigm shift in which companies to a high degree merge internal and external resources in order to bring out better innovation has just begun and companies will spend the next 5-10 years getting better at this. But still, what comes after this paradigm shift of innovation?

I think the question is quite interesting as this open innovation or external collaboration movement happens at the same as we see a more mature approach to innovation management led by a growing cadre of executives, who actually understand what innovation is in the modern sense (more than just R&D) and are willing to let this drive their business agendas.

Perhaps part of the answer to the question of this blog post lies in the last sentence. Perhaps the next movement is that we do not really talk much about innovation as this just becomes a part of doing business. If this is the case, then I have some questions for you:

  • What kind of initiatives can help a company go from an innovation focus to simply just let this become part of the daily way of doing business? What are the key elements in making this happen?
  • Would it be a good idea to simply “forbid” the use of the term innovation? If so, what should we do instead in order to rally people around the innovation movement? Tricky, I know…
  • Do we have any corporate cases in which this is already happening?

Tough questions, great discussion?…

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Stefan Lindegaard




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No Comments

  1. Bill Miller on July 11, 2013 at 9:14 am

    The next big thing is when innovation management becomes a professional discipline based on the fourth generation (4G) of innovation theory and practice and is taught and licensed with degrees like medicine and law. Yes, innovation should become integrated like quality but it needs to become a professional discipline. Other disciplines such as economics and finance also need to be significantly updated to properly measure intangible capital and innovation driven by intangible capital. A significantly extended version of open innovation is part of 4G. The new DOE Innovation Hubs are part of 4G.

  2. Troels Oxenvad on July 15, 2013 at 2:33 am

    I actually think that the next big think will be the gap between the innovative companies and the non-innovative companies. I agree with Bill that traditional disciplines such as business and economics are becomming locked in their own theory, because they don’t accept peoples emotions and actions to deviate from predefined norms. So the former ‘strong’ companies are becoming the weak companies, and I think the gap is growing fast at the moment. Therefore the next big think could be the question of “how do we help the old companies grown stuck in economic theory, get unstock and start innovating?”. Kind of like social innovation but for the private sector…

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