UPDATE – mCommerce and Retail Implications of iPhone 5S

In my previous article on some of the potential implications of the iPhone 5S launch, I talked about how one of the things that wasn’t included in the iPhone 5S that I thought would be, was NFC technology (Near Field Communications).

Or at least I thought that Apple left it out…

That was until I came across this GigaOm article and this FastCoLabs article.

iBeacons at Apple WWDC

But it turns out that while they left out NFC, they didn’t leave out near field communications technology. They have just implemented in a slightly different way – using iBeacons – Apple’s flavor of Bluetooth Low Energy (BLE) that actually achieves the same basic job as NFC, but in a much more elegant and capable way.

To give you a better idea of what this technology is capable of (in addition to mobile payments), I encourage you to check out the following video about Estimote Smart Beacons:

I truly believe that the kinds of things that will come out of the BLE technology built into the new iPhone 5S in combination with the new fingerprint authentication will represent a quantum leap in the value we extract from our smartphones in much the same way that the AppStore that came along a year after the launch of the original iPhone.

iBeacon Retail Shopping Example

It will be interesting to see what develops around the iPhone 5S (and the Android and Windows 8 devices to respond) over the next twelve months.

Keep innovating!

Image credits: GigaOM

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Braden KelleyBraden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds B2B pull marketing strategies that drive increased revenue, visibility and inbound sales leads. He is currently advising an early-stage fashion startup making jewelry for your hair and is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. He tweets from @innovate.

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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