All Ideas Can't Be Good Ideas
The other day I was at Mohegan Sun, which is a casino about an hour and a half outside of Boston. And while Iâ€™m there I love to speak with the gamblers because each of them believe they have a system. They believe they have a method to ensure that they win. And theyâ€™re all convinced theyâ€™ve won more money than theyâ€™ve lost.
Well, of course, this is not true. Casinos are not in the habit of giving money out to people. The house always wins. We know this to be true.
Why do people believe that they win more than they lose? Itâ€™s something called confirmation bias, and confirmation bias is the brainâ€™s processing mechanism by which it finds evidence to support its belief structure. Whatever you believe, you will find evidence to support that, and you will subconsciously ignore anything that refutes your belief structure. Thatâ€™s why we can have such powerful beliefs in spite of evidence to the contrary.
Itâ€™s very important for innovators to understand this concept, because every person is convinced they have a billion dollar idea. Theyâ€™ve got the next big idea thatâ€™s going to change the world and make them rich. But what happens is their confirmation bias only allows them to see the evidence that supports their belief that they have a great idea. Their brain doesnâ€™t allow them to see all the evidence that proves itâ€™s actually a bad idea.
Thereâ€™s a reason why 70 to 90 percent of new innovations fail. Itâ€™s not because these arenâ€™t well intentioned, motivated, or excited people. But theyâ€™re people who, like all people, have confirmation bias. As a result they will subconsciously ignore the evidence that proves that what they think is a great idea, is in fact not such a good idea.
As innovators, as entrepreneurs, as individuals itâ€™s important to recognize this. Now how do we counterbalance this?
Itâ€™s difficult for us to find evidence that refutes a strongly held belief. So what we need to do is, when weâ€™re working on something, partner with a devilâ€™s advocate. Find someone whoâ€™ll be the contrary point, somebody whose sole purpose is to find evidence that proves your idea is a bad idea.
Now it may be hard to hear what that person has to say. You will want to reject what they have to say. But if you can open up your mind and be willing to hear the contrary points of view, you may be able to refine your product, service, or idea, and come up with something thatâ€™s better. Or you may learn itâ€™s just such a bad idea and you shouldnâ€™t invest the time and money in this one. Find a different one.
This is really important for all organizations (big or small) and individuals.
We know that every gambler doesnâ€™t win more than they lose. And we know that every idea is not a great idea.
The question is:
“What are you going to do to make sure that you invest your time, money, and energy in the things that have the highest likelihood of paying off?”
Wait! Before you go.
Choose how you want the latest innovation content delivered to you:
- Daily — RSS Feed — Email — Twitter — Facebook — Linkedin Today
- Weekly — Email Newsletter — Free Magazine — Linkedin Group
NEVER MISS ANOTHER NEWSLETTER!
One of the most important driving factors for any successful business is a high-performing team. Having people working for you…Read More