Choose Yourself

Choose YourselfWe’ve been conditioned to ask for direction; to ask for a plan; and ask for permission. But those ways no longer apply. Today that old behavior puts you at the front of the peloton in the great race to the bottom.

The old ways are gone.

Today’s new ways: propose a direction (better yet, test one out on a small scale); create and present a radical plan of your own (or better, on the smallest of scales test the novel aspects and present your learning); and demonstrate you deserve permission by initiating activity on something that will obsolete the very thing responsible for your success.

People that wait for someone to give them direction are now a commodity, and with commodities it always ends in the death spiral of low cost providers putting each other out of business. As businesses are waist deep in proposals to double-down on what hasn’t worked and are choking on their flattened S-curves, there’s a huge opportunity for people that have the courage to try new things on their own. Today, if you initiate you’ll differentiate.

[This is where you say to yourself – I’ve already got too much on my plate, and I don’t have the time or budget to do more (and unsanctioned) work. And this is where I tell you your old job is already gone, and you might as well try something innovative. It’s time to grab the defibrillator and jolt your company out of its flatline. ]

It’s time to respect your gut and run a low cost, micro-experiment to test your laughable idea. (And because you’ll keep the cost low, no one will know when it doesn’t go as you thought. [They never do.]) It’s time for an underground meeting with your trusted band of dissidents to plan and run your pico-experiment that could turn your industry upside down. It’s time to channel your inner kindergartener and micro-test the impossible.

It’s time to choose yourself.

Wait! Before you go.

Choose how you want the latest innovation content delivered to you:


Mike ShipulskiMike Shipulski brings together people, culture, and tools to change engineering behavior.  He writes daily on Twitter as @MikeShipulski and weekly on his blog Shipulski On Design.

Mike Shipulski

NEVER MISS ANOTHER NEWSLETTER!

Categories

LATEST BLOGS

Credit Card Shenanigans

By Braden Kelley | June 16, 2006

It must be great to be in the credit card business in the United States. Demand is relatively inelastic and regulation is lax, so you can charge whatever you want for an interest rate, increase your fees once or twice a year, and make additional money off cash withdrawals and foreign exchange transactions.

Read More

Building an Experience

By Braden Kelley | June 15, 2006

As people become ever more immune to traditional advertising and marketing, branding will become more important. Branding is all about building an emotional connection with customers. Making the decision to follow a strategy focused on building a brand is not without peril, however, as it means that you will have to choose to not do certain things, like pursue a low price strategy.

Read More

Leave a Comment