Is innovation going to the dogs?

Is innovation going to the dogs?

What does the dog say?

In case you missed it, a team from Scandinavia thinks that they’ve nearly cracked no, not the human-computer interface, but the dog-computer interface, so that some day soon we might in fact be able to understand man’s best friend.

Well, this question begs another question, do we really care? Or do we really want to hear it all of the time?

They’ve launched an IndieGoGo campaign and have already exceeded their campaign funding goal, so I guess they’ll be moving their research and product development on to the next stage.

So, what do you think, if they push the product to the finish line, will it be an invention or an innovation?


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Braden KelleyBraden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds B2B pull marketing strategies that drive increased revenue, visibility and inbound sales leads. He has recently begun distributing Innovation eLearning and is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. He tweets from @innovate.

Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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  1. Marshall Barnes on February 7, 2014 at 11:41 pm

    First, if it is real and I seriously doubt it, then it is an invention. However, I don’t believe it and I’m going to explain why.

    First, this type of technology is one of my areas of research. In particular, the ability to technologically pick-up the electromagnetic field of the brain, capture information from it and have it converted so that it can be transferred and stored in another medium for later playback. In other words, like the movies, Brain Storm and Strange Days. When I listen to them describe the technical aspects of what they want to do, what I am missing in the description is the method whereby any emf or signals from the dog’s brain are going to be translated into meaning which would be a whole step harder than what I’ve been researching. In other words, what I should say is not just meaning, but words.

    I went to their website – https://nomorewoof.com and after careful analysis was able to determine that what they are really doing is isolating certain patterns from the brain that they have been able to identify with a number of basic thoughts like ‘hunger’, ‘happy’, ‘pet me’, whatever. Its not language but basic thoughts converted into word phrases. For a better example see the movie Congo with the gorilla that communicates through sign language but has been outfitted with a device that then converts those signing moves into voice synthesizer spoken words. That set-up is a bit more credible than what the No More Woof is. So, the dog isn’t really talking to you through this device as much as we’re getting what most times we can already figure out, but synthetically verbalized.

    So, in the end, it doesn’t do what they really portray but is a half step toward that concept. On their web site they claim that they’re working on a unit to convert human thoughts into dog speech, which I really don’t buy because dogs don’t have speech as much as they have vocalizations that signal certain intentions. Nothing that these guys could come up with would be any better than what we already do to communicate with our canine friends…

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