The 4 Lenses of Innovation: a power tool for creative thinking

Have you ever wondered where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?

By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth.

In this short video, we’re introduced to The Four Lenses of Innovation, a power tool for creative thinking. The illustrated book presents the formula for infusing creativity into your organization.

image credits: rowangibson.com; wiley.com

Rowan Gibson is recognized as one of the world’s foremost thought leaders on innovation. He is the internationally bestselling author of 3 major books, an award-winning keynote speaker in 60 countries, and a co-founder of Innovation Excellence. His latest book is The Four lenses of Innovation. You can follow him on Twitter @RowanGibson or connect via rg@rowangibson.com