The 4 Lenses of Innovation: a power tool for creative thinking
Have you ever wondered where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?
By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth.
In this short video, we’re introduced to The Four Lenses of Innovation, a power tool for creative thinking. The illustrated book presents the formula for infusing creativity into your organization.
image credits: rowangibson.com; wiley.com
Rowan Gibson is recognized as one of the world’s foremost thought leaders on innovation. He is the internationally bestselling author of 3 major books, an award-winning keynote speaker in 60 countries, and a co-founder of Innovation Excellence. His latest book is The Four lenses of Innovation. You can follow him on Twitter @RowanGibson or connect via rg@rowangibson.com
NEVER MISS ANOTHER NEWSLETTER!
LATEST BLOGS
How Brexit Has Affected UK E-commerce Businesses
Photo by Zyro on Unsplash The popularity of online shopping was already growing at an impressive rate – and…
Read MoreOvercoming range anxiety: three tips for EV owners
Photo by Jenny Ueberberg on Unsplash In the last few years, electric vehicles (EVs) have become more and more…
Read More