Content and Process

Bennington CollegeWhich is more important to get right, content or process? Is it better to do the right thing or do things right? Well, there are plenty of times where one or the other is most important, but in the vast majority of cases you have to get both right or you will suffer. 

This weekend I am visiting my son, Gabe, at Bennington College and we are talking about Bennington’s unique “Plan” whereby students are not required to take any particular course, but must evaluate their experience after every semester to identify what worked and what did not. Then, with the help of their advisors, they narrow in on the college material that becomes their major activity. 

This is a very process-heavy model. But, it relies on getting the content right for each student. Without the right content It is easy for the college experience to become an intellectual exercise that does not inspire creativity, passion or personal investment in the ​coursework. Without the student’s enthusiasm or buy-in, the academics don’t stick and the person does not develop. 

In most situations you have to get the content and the process right, or the weak link undoes the strength of the other.

“In every chain of reasoning, the evidence of the last conclusion can be no greater than that of the weakest link of the chain, whatever may be the strength of the rest.” – Thomas Reid

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Seth Kahan - Visionary LeadershipSeth Kahan is a Facilitator, Advisor, Mentor, and Speaker who helps leaders identify, influence, and leverage emerging trends for business growth. He has consulted with CEOs and executives in organizations that include Shell, World Bank, Peace Corps, Marriott, Prudential, Project Management Institute, and NASA. He is the author two books – Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success and Getting Change Right: How Leaders Transform Organizations from the Inside Out Learn more at

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