20 Reasons Why Your Company Won’t Change

20 Reasons Why Your Company Won't Change

On a recent visit to a former client’s workplace I noticed a poster entitled “I’m Not Changing!” I’d seen it elsewhere, and I’m sure you’ve seen it as well, or something like it. This time it gave me pause, perhaps because we’re now starting the second half of the year, and calendar milestones tend to trigger the “fresh start” effect. We stop, take a breath, reflect, and start anew.

So this time, I started thinking about change, and how change at any level, be it personal or professional, is always difficult. It’s the subject of countless books and articles, including my own, including this one.

I’ve been in the change business now for well over 25 years. Every year I seem to collect yet another reason, however nuanced, for why we, and our businesses, have such a tough time changing. Resistance and pushback come in many different flavors, but I have heard enough now to be able to catalogue them.


Here are top twenty reasons you and/or your company won’t change.

1. Fear

We have an innate fear of the unknown. “I’m afraid of what will happen.”

2. Myopia

We can’t see that change is in our broader self-interest. “This won’t help us.”

3. Selfishness

Unless change immediately pays off for us, we’ll resist it. “What’s in it for me?”

4. Homeostasis

Equilibrium is more comfortable, change is uncomfortable. “I’ll feel better when things are normal.”

5. Ego

Those with power have to admit they’ve been wrong. “I feel I’ve positioned us well for the future.”

6. Sleepwalking

Too many people live unexamined lives. “I just don’t get it.”

7. Lack of confidence

Change threatens our self-worth. “This will reveal the true me.”

8. Timing

Certain preconditions have to be met for change to occur. “I’ll change when the time is right.”

9. Human nature

We are naturally self-centered, and change requires some selflessness. “Others will benefit more than me.”

10. Inertia

A body in motion takes considerable force to alter course. “We’re already down another path.”

11. Short-term thinking

People have difficulty seeing and supporting long term visions. “I can’t see that happening.”

12. Perversity

People perceive only the opposite or downside outcomes of the change goal. “That’ll make things worse.”

13. Complacency

We like the path of least resistance, we’re not natural maximizers or optimizers. “I’m satisfied with the ways things are.”

14. No constituency

The power base of the status quo is greater than that of those trying to bring about change. “There’s no critical mass behind us.”

15. Groupthink

Social conformity limits our thinking. “What does the group want to do?”

16. Short selling

Perceived lack of knowledge, skills, tools and experience. “We’ve never done this; we don’t know how to do this.”

17. Exceptionalism

People can’t see the situation objectively. “That may work elsewhere, but we’re different.”

18. Futility

Change is seen as superficial, not worth the effort. “Why go through so much pain for so little gain?”

19. Cynicism

People distrust the intentions, motivations, or track record of change. “Here we go again.”

20. Future shock

Grand scale change makes people hunker down, sensing they may not be able to adapt. “I smell disaster.”


Have you or your company fallen prey to one or more of these in some respect? I know I have. And that’s good news, because simply recognizing self-censoring or self-defeating responses like those above is a great first step.

If like me you view July as a chance to re-evaluate, reboot and rethink goals and directions for yourself and your company, you might want to keep an eye out for when (because they will!) resistance and pushback disguised as one or more of these twenty reasons show themselves.

And when that happens, perish the thought.

Get a Change Planning Toolkit Facilitated Project Kickoff

Wait! Before you go…

Choose how you want the latest innovation content delivered to you:

Matthew E MayMatthew E. May is the author, most recently, of Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking.

Posted in

Matthew E May




Changing Relationship Between Electric Vehicles and Power Grid

By Braden Kelley | October 13, 2021

Recently Ford announced an electric truck for the masses, the Ford F-150 Lightning, with up to 300 miles of range…

Read More

Four Traits Your Next CEO Must Have For Your Organization to Thrive

By Anthony Mills | October 13, 2021

CEOs come and CEOs go.  Some – like Steve Jobs at Apple, Jeff Bezos at Amazon, and Richard Branson at…

Read More

Leave a Comment