Innovation or Not – Doggie Rocketeer Pack

Every so often something comes along that is super funny, super cute, and super functional, all at the same time.

Check out the video below and then we’ll dive in to the innovation potential of The Rocketeer Pack by ZuGoPet.

I’m sorry, but I laugh every time I see this video, but at the same time I recognize that their solution is actually quite logical and practical.

I also have to laugh at the sizing guide, which suggests that you measure your dog in the “begging” position.

For an extra bonus the harness for the car can also be used as a front pack, meaning you can now take little ChiChi out for a ride on your motorcycle when he gets tired of riding in the car.

My early reactions? A Great idea with okay execution. I think they may be able to improve the design to make it easier to use, and as a result increase adoption but then I’ve never actually used one so I’m just judging by the video.

I do have to say that the video did highlight that seatbelts for people are badly in need of a re-design. I have a design for a built-in four point seatbelt that automobile manufacturers or insurance companies are welcome to talk to me about if they’re interested in increasing passenger safety and decreasing injury claims.

So, what do you think? Innovation or not?

Image credit: zugopet.com

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Braden Kelley is a popular innovation speaker, builds sustainable innovation cultures, and tools for creating successful change. He is the author of the five-star book Stoking Your Innovation Bonfire and the creator of a revolutionary new Change Planning Toolkit™. Follow him on Twitter (@innovate) and Linkedin.