Accelerating New Businesses at Thales Digital Factory

Last September, I was kindly treated at WeWork Lafayette by a team of 3 fine innovation, and transformation representatives from the Thales Group:
Hamilton looks after implementing a Group transverse Digital initiative called Business Innovation & Growth (BIG), and lead Digital Transformation in Marketing to drive enhanced customer engagement and understanding, while building a modern Thales’s Marketing Network.
As Head of Operations, Stéphane handles support functions, and the process of MVP selection / design center, engineering and delivery of the innovative service, and transfer to business unit.
Jean-Yves looks over incubation and acceleration of internal and external startups at Station F on cybersecurity topics, and monitors the Digital Academy (transformation program including culture, business, management, and marketing), addressing all employees, through customized journeys with the Thales Learning Hub.

Thales Digital Factory started in 2017, with 4 people, and grows at the speed of light, reaching a staff of 230 people, committed to the achievement of 24 MVPs, and now dispatched over 3 work spaces: WeWork Paris. WeWork Singapore, ans CortAIx in Montreal.


Let’s go through some key attributes of this venture.

A cultural evolution

Digital transformation at Thales involves digital offers, and digital ways of working, with Ux (User Experience) at the center. Oliver Flous leads the 2 activities, as VP, Digital Transformation & Digital Factory.
The challenge is to achieve a fine product, with a more agile way of working, and in line with TTM (Time To Market). There is a symmetry of attentions to create new offers and to think product differently,: it involves a new mindset, starting from customers’ problems, and introducing technology as a solution to a problem. In a nutshell: revisiting what we do, and how we do it!
digital offers
Transformation impacts managers as well, in order to find the fit between their know-how, and the determination of young employees.
Digital transformation unfolds new ways of innovating, including idea challenges, 3 months pre-incubation ending with selection for incubation, business orientation, organization in squads, transversal work platforms, and transformational resource streams: Ux design, culture, technologies, data, digital workplace, and cybersecurity.
digital factory

Design Thinking inside

Design skills are integrated from the start into the digital projects. Resources come from various regions: Paris, Bordeaux, Toulouse. They have changed their focus toward Design Thinking approach.
Design teams support digital product:
  • At the early stage, through the Business Innovation, and Growth initiative (aka BIG): 35 pre-selected project in 2018, around 10 MVP (Minimum Viable Product) projects going for Framing and Delivery in Paris;
  • At the MVP stage led Digital Champions coming from 6 Global Business Units, monitored by Executive Comittee: they are working with business lines to detect MVP candidates; business lines fund product owner, and 6-7 people team salaries at 40% (next year, will be reverse, a 60% funding);
  • And at each stage, to CoDesign with customers, for instance, facilitating workshop with customers invited by a business line, organizing work sessions with Thales customers and end-users; a workshop was thus set-up on the Free-Economy.


A fast-track design process

Let’s now dig-in into the heart of the Factory.
The Factory accelerates the Digital Transformation, by co-selecting innovation opportunities with the business lines, framing them, building MVPs, iterating, and refining along until the final transfer to the business line.
Innovation scope tackles new businesses, as well as “re-platform” existing service, and grow the core business, leveraging digital.
New growth projects might as well transition outside of business units.

Accelerating New Businesses at Thales Digital Factory

The framework goes as follows:
  1. Business Innovation, and Growth Challenges aims at embarking all the employees of the Group to make experimentation the norm, identifying business problems to be solved, and bringing to life Proof of Concept, Proof of Value, and prototyping;
  2. Framing takes place during 2 weeks for most promising ideas: value proposition canvas and business model canvas are fulfilled upstream, and then confronted with the Business Units;
    • They will evolve over 5 to 6 releases; training is provided to lay the skills foundation; 5 workshops challenge are set-up to validate the business case solidity, and enter the next stage;
    • 3 to 4 framing can be handled concurrently, involving 30 to 35 projects, that will end into a selection of a dozen going for MVPs; the other projects can be nurtured, and incubated within the business units;
  3. MVPs are structured in cycle of 8 sprints going over 4 months; 60% of the projects ask for a second cycle to refine the MVP, or complete the hand-over; MVP is business case oriented to test the business line commitment; this framework is designed for acceleration, with a 4 months deadline triggering a positive tension.


Staffing is localized at the Digital Factory, using internal (115) and external resources (115) provided by Accenture. Product owners and technical skills are provided by the business line: this technical know-how is cornerstone in Thales BtoB business.
Squads are autonomous. The dream team composition is a paramount factor for success, as innovative projects are very much tailor-made (at the opposite of a product culture, where the same piece is sold to millions of customers).
The Digital Platform made of a CI/CD chain, Data Lake and Security building blocks is based on Microsoft Azure Cloud and Pivotal Cloud Foundry. This platform is a key enabler for MVP development and product re-platforming insuring delivery speed, product security, and new business model introduction.

A Digital Manifesto illustrates the culture of the Factory, it stresses on the following values:  empowerment (over control), data driven (over opinions), test & learn (over plan), collaboration (over protection), user (over customer), tolerance to failure (over not trying), and key qualities: hungry, humble, aware.

Culture manifesto

Inspiring with The Talks

Thanks to the impulse given by Raphaël Thobie and his team, Thales has also developped ‘The Talks’, an open stage to let employees share their passion, and experiences:

  • 5 talks for each session, and 10 of them during the year;
  • No filter on the topic, it’s my colleague who’s on stage;
  • At the end, 3 sticky notes, one of them to suggest next connections;
Raphaël has also set-up startups week-ends called MakeItUp for Thales, and has since turned entrepreneur, creating his agency with 3 cofounders, CreateRocks, to support corporates in intrapreneurship, and transformation programs, leveraging human capital with methods, and a digital app, Makerz.

If you’re a starting intrapreneur, I strongly recommed you subscribe to his newsletter Learnerz, who will guide you stet by step over several weeks.


Let long live innovation at the Factory!

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Nicolas BryNicolas Bry is Orange Startups Studio COO. He entices Orange employees into becoming intrapreneurs, bringing their idea to life within Orange business. International executive, he sets-up innovation devices for new business. International speaker, writer with, guest lecturer at the Google Academy mini-MBA, visiting innovation professor at Telecom ParisTech, MediaSchool & EM Lyon, freelance consultant for the EC. Follow him at @nicobry.

Nicolas Bry

Serial innovator, Nicolas has set up creative units for new business at Orange, Club-Internet, and SFR. Nicolas created crowd platform, Orange Studio for Intrapreneurs, and edits Open Innovation blog International speaker, entrepreneurs & startups coach, innovation teacher at Telecom ParisTech, HEC & CentraleSupélec, and freelance consultant (ECC). Follow him at @nicobry.




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