EPISODE ONE – Ask the Consultant – What is innovation?

EPISODE ONE comes to you live from the innovation studio as the first installment in a new series of short form videos. EPISODE ONE tackles the question people ask me more than any other:

“What is innovation?”

If you’d like to see additional potential definitions of innovation you can find 60+ additional innovation definitions here.

My definition of innovation, refined over the years, is the following:

“Innovation transforms the useful seeds of invention into widely adopted solutions valued above every existing solution.” – Braden Kelley

The video above covers why I have defined innovation in this way, and why it is so important for every organization to have a clear definition of innovation that they disseminate WIDELY across the organization.

What question should I tackle in the next video episode of “Ask the Consultant” live from my innovation studio?

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Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies use Human-Centered Change™ to beat the 70% change failure rate. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.

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