The New Leaders of Innovation in Health Overwhelmed by lifestyle- and age-driven burdens and suffering from diminishing resources, many health systems, care institutions, structures and practices are straining to even maintain let alone improve outcomes. Many well-meaning and rationally planned interventions struggle to make a significant or lasting difference. They address temporary symptoms rather than…

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Whilst the practice of “build-test-fail-learn-iterate” can lead to elegant innovation and superior user experiences in relatively simple, linear 1:1 company-customer markets such as consumer goods or tech, in markets characterised by many stakeholders with often competing interests, design thinking is less effective.

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