As the NFL celebrates another year of unsurpassed digital, mobile, and social success, they are facing a growing problem, and it’s a big one. The in-home experience of today’s NFL has become so good that live attendance, even during the playoffs, is suffering in substantial ways. Let’s go inside the huddle and examine a few converged (physical + digital) innovations the NFL should employ to drive attendance and change the way we experience their sport live. Grab your Google Glass, strap on your Internet of Things … and go long!

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Buzz words earn that level of hype because they are being used by the masses. Here are 3 for 2012 that will be the focus of many innovators who seek to capitalize on their popularity and the momentum their space creates.

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Tinkerers like Edison and the lesser known scientist & inventor Joseph Priestley – the first man to isolate oxygen – understood the value of attempts. One of Edison’s more famous quotes, “I have not failed. I’ve just found 10,000 ways that won’t work.” sums up his conviction that experimentation and perseverance are paramount to innovative success. In Priestley’s day (illustrated here) – around the time of the American Revolution – coffee houses supplied the patrons with both the chemical (caffeine) & intellectual (collaborative minds) enhancements allowing for ideas to be spread, repurposed and brought to market, thus creating real world value.

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It seems America’s appetite for reality TV hasn’t yet curbed and possibly even continues to accelerate. Want proof? You know that show where people buy delinquent storage units “blind”, then rifle through them looking for valuable collectibles, antiques and other goods? Which one? you say, yeah, that’s my point…

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Is this how you still see Microsoft? 5 years ago, what was your impression of Microsoft? Even if the impression didn’t match the reality of what the company was innovating, terms like antiquated, stagnant and dinosaur of technology were routinely tossed about to describe the software Goliath. But what about today?

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