Posts by David Siegel
Break the Innovation Barrier – Start Pretotyping!
On a recent visit to Innovationexcellence.com, I entered the word “pretotyping†into the search box and found no mention of pretotyping on the entire site! Time to fix that. What is Pretotyping?
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Do you think they have “innovation days†at Google, GoPro, and Netflix? At these companies, every day is innovation day! At Google, everyone gets 20% time to do whatever he/she wants. Most of Google’s new products and features come from this kind of tinkering and in-house organic hustle. They don’t come from planning or innovation days.
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