A series of personal innovation stories from a new book by Luis Solis, “Innovation Alchemists: what every CEO needs to know to hire the right Chief Innovation Officer”. Today’s essay on METHODS comes from Donna Sturgess who is Executive in Residence Carnegie Mellon University, and Co-founder & President at Buyology Inc.

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There is a twilight period triggered by a business downturn when the leaders and innovators demonstrate whether they are leading change or being chased by change. Recently, some painful examples from global companies illustrate what business has to do during the limited twilight period when bright business conditions transition to dark and stormy. In my experience…

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The first day of the New Year is haloed in possibilities of who we are and all we wish to be; opportunities for 2013 abound as we start back to work on January 2nd. And, as the calendar changes, so do we. It may be time to shake off old ways and try some new practices to shift your perspective and fulfill new possibilities. Here are four suggestions that can jump start you and your business.

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Early retail acceptance can make or break many new products. When your latest innovation doesn’t hit the sales rate the retailer expects your product may be discontinued, resulting in a downward sales spiral. Here are some of the lessons learned from entrepreneurs who had to react quickly when CVS dropped their At Heart® emergency aspirin product.

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Thought leaders in the design community are raising the bar and sharing their unfiltered views and behind-the scene stories around problems, opportunities and challenges that businesses face today as they stretch and grow their brands. These elite perspectives are now available through a new Designer Showcase to connect innovators and brand leaders to the best design thinking around the world.

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If you are taking the time read this article, it is evidence of the power delivered by the juxtaposition of mystery and branding. Its power comes from the intrigue that mystery offers as it sets up an expectation of something more interesting to consider than the typical brand fare.

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Surprising new consumer research results show Creed Perfume’s Spring Flowers has a significant gap in generating an emotional connection through its packaging. The research was conducted by Buyology Inc, which quantitatively measures the deeper emotional connections to brands and packaging.

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Abercrombie & Fitch woke up this past week to unpleasant news: Its stock was down almost 13%; total store sales fell -10% and international store sales fell -26%. The trap they fell into is an all too familiar story…

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Today microcontrollers and Twitter are stimulating a new class of consumer interaction that business needs to pay attention to. Tweets are no longer just bite-size communications between people, they are now being sent by objects and even unborn babies.

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