American Girl doll has been a leader in customer engagement well before the concept became a dinner conversation in the marketing innovation circles. With the raise of the experiential trend, American Girl yet again leaped ahead of it’s competitive set..

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As I was looking for a new health insurance policy recently, I started searching for Obamacare, and the result in the first position came up with something called Oscar. I have vaguely remembered seeing the name somewhere… ah! An ad on NYC subway! I clicked through to fill out a form of about 10 questions that, to my great surprise..

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While fashion ads have been on the cutting edge of creatively merging music, human beauty and cool clothes, to me, the gold standard thus-far has been set by Ralph Lauren’s Denim and Supply “Wake me up” collaboration with Avicii.

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As ice buckets keep being dumped over my fb friends every day, I want to look at the #ALS #IceBucketChallenge phenomenon from the marketing angle and talk about what makes it a successful campaign.

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With Halloween festivities in full swing, a growing trend of dressing up 4-legged friends in Halloween costumes is evident both, online and in real life. Hundreds of costumed canines strolled in Tompkins Square Park in New York City on October 26th for the Halloween Dog Parade, the biggest and most highly competitive costume contest for dogs in NYC.

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