The greatest innovation in Olympic History: No, it is not the BMW designed USA bobsled, the Lockheed Martin designed Mach 39 speedskating suits, instantaneous video replays on iPads, Shawn White’s frontside double-cork 1440 in half pipe or Usain Bolt’s golden shoes.

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Has “Innovation” become a four-letter word inside your company? Creating a culture of innovation from scratch isn’t easy. Transforming an existing culture is even harder. Learn what the core components of a culture of innovation are and how to transform your company’s culture.

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