Editor’s note: This is an excerpt from Matthew Griffin’s upcoming paper The Future of Insurance 2020 & Beyond. It is clear from the developments and progress made in 2016 though that the industry’s appetite, pace, and propensity for change, albeit partially fuelled by an increasingly competitive and dynamic marketplace, is accelerating. It’s unlikely that…

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Matthew Griffin sits down with the CTO of one of Europe’s largest utilities to understand what advice he’d give a Twentieth Century organisation trying to inject Twenty First Century DNA into their organisation.

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“Entrepreneurs are using a new ‘Technocratic Democracy’ to create multi-billion dollar organisations faster than ever before; and legacy multi-nationals are finding themselves having to transform and rebuild their businesses in ‘mid flight’ in order to compete.”

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Despite the millions of different innovation journeys taken by organisations around the world every year, the innovation culture within each of them will fall into one of only three categories which will determine their innovation premium, success and eventual prominence within the market place.

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Most surveys today indicate that Research and Development executives are frequently disappointed in their ideation exercises and that they commonly complain that ideas aren’t actionable, aren’t relevant or simply aren’t economical. They also complain…

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