One of the most frequently asked questions we get from clients is how we can help them transform their organization to become more innovative and create a culture of continuous innovation that enables strategic renewal. A simple question but a big challenge. It touches the fundamentals of why anyone would want to start a business.

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There are questions every innovation team should start with asking and use the answers to direct their research prior to idea generation. We call this process framing the innovation journey and belief it is critical to a successful outcome.

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Does innovation come from carefully planned research and facilitated ideation, or is it the result of individuals that somehow seem to be able to come up with groundbreaking ideas? The latter seems to have been the case when we look at some well known examples both in science as well as business…

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